Data Security

Each member of our team recognizes the importance of handling any item entrusted to the Company with special care. We treat Clients’ information with the utmost sensitivity.

Our managers and IT-specialists have developed data protection standards to provide adequate and consistent safeguards for our clients’ confidential information.

All new staff members get a detailed account on confidentiality issues and sign a Nondisclosure Agreement. Access to information on the current projects, archives or the Client’s information is strictly limited.

We guarantee complete confidentiality to sensitive client information - the Contracts signed between the Agency and its Clients cotain a Confidentiality section that can be tailored to specific Client needs, i.e. limiting access to sensitive materials to the team member responsible for the project and destroying proprietary research upon project completion.

We take into account any Clients’ requirements concerning confidentiality, provided they are in line with our business principles.

The Client’s business-related information is kept top-secret, since we are aware of its vital importance.

We guarantee confidentiality to both Clients and respondents – the rights of the latter are also being protected by the E.S.O.M.A.R. Code of Marketing and Social Research Practice to which we strictly adhere. We do not disclose respondents’ personal information and prevent it from being used for advertising purposes, ad events or direct mailings.

ICC/ESOMAR International Code of Marketing and Social Research Practice (Extract)

À. The Rights of Respondents:

1. Respondents’ cooperation in a marketing research project is entirely voluntary at all stages. They must not be mislead when being asked for their cooperation.

2. Respondents’ anonymity must be strictly preserved. If the respondent on request from the researcher has given permission for data to be passed on in a form which allows that respondent to be personally identified: (a) the respondent must first have been told to whom the information would be supplied and the purposes for which it will be used, and also (b) the researcher must ensure that the information will not be used for any non-research purpose and that the recipient of the information has agreed to confirm to the requirements of this Code.

3. The researcher must take all reasonable precautions to ensure that respondents are in no way directly harmed or adversely affected as a result of their participation in a marketing research project.

4. The researcher must take special care when interviewing children and young people. The informed consent of the parent of responsible adult must first be obtained for the interviews with children.

5. Respondents must be told (normally at the beginning of the interview) if observation techniques or recording equipment are being used, except where these are used in public place. If a respondent so wishes, the record or relevant section of it must be destroyed or deleted. Respondents’ anonymity must not be infringed by the use of such methods.

6. Respondents must be enabled to check without difficulty the identity and bona fides of the researcher.