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Team
Marina Malykhina, Company President & CEO
Graduated from the National Economy Academy supported by RF Government, Economic and Social Sciences Department, then lived and worked for several years in United States. In 1997 founded MAGRAM MARKET RESEARCH Agency.
- ESOMAR member (European Society for Opinion and Marketing Research);
- Member and cofounder of IA“OIROM” (Russian Association of Market & Public Opinion Research Professionals);
- Marina Malykhina intensively deals with the Coalition for Intellectual Property Rights Protection;
- Member and cofounder of the “Committee of 20” (Women Business-leaders Association).
Marina Malykhina teaches in the National Economy Academy and is member to MSU Board of Regents. In 2004 was honored with a ranking among the “100 best professional carriers in business and governance for 2000-04” by Russian Managers Association and “Kommersant” newspaper. The story of Marina Malikhina’s success became one of the chapters of the book “Taming of Wild East: new Russian businessmen telling their stories” published in 2004 by Delta Private Equity Partners on the occasion of a 10 year anniversary of US – Russia Investment Fund. On 24 November 2005 won the annual contest “Businessman of a year” in nomination Young businessman (Ernst & Young Company has been organizing the contest in 40 countries for 19 years. Within the contest are honored and esteemed those businessmen who made the most considerable contribution to this nation’s economicaldevelopment).
Elena Sarapkina, Client Service Department Director
Consultant in the field of research structure methodology in light of Client’s business specifics, current brand position and development plans. Experience in marketing dates back to the year of 2000. Finds solutions for strategic business development, issues concerning theory and practice establishment which is oriented at Client and ensures a stable quality of services within the frames of international standards. Graduated from State University of Governing trained as “sociologist”, post-graduate course in “social psychology”. Within the post-graduate course framework taught “psychology” and “sociology”.
Galina Maslennikova, Field Department Director
Greatly experienced in the market research sphere - over 15 years. Worked at TGI and a diary panel establishment. Most of her former proteges are now directors of field departments in various market research agencies. Works in Magram MR since its foundation. Carries on the most difficult projects in terms of field works- hard reaching audiences, projects with complex sampling configuration. Personally supervises interviewers recruiting for field researches (today the project works involve more than 2500 people).
Lyudmila Goryunova, Qualitative Research Department Director
Phd. in Sociology, MA in Sociology (The University of Manchester).
Experience in Market Research field since 1999. Higher education in Sociology and Economics.
Experienced moderator.
Maria Schneider, Quantitative Research Department co-Director
Experience in Market Research field since 1993. For 5 years was the Head of MRC research agency. Participated in study within GALLUP (Denmark, Copenhagen) majoring in “Drafting of samplings for qualitative researches”. Specializes in research of market capacity and consumers segmentation.
Sergey Komarov, Co-Director of Quantitative Research Department
Experience in Market Research field – since 2001. Technical higher education was the reason for the research orientation choice - automotives. Greatly experienced in cooperation with both Russian and foreign producers and dealers.
Sabrina Bolshakova, Research & Innovations Director
Graduated from Russian State Medical University. Chartered Institute of Marketing (UK) (advanced certificate). Attended at a number of consumer research trainings organized Market Research Society (UK). Also attended at several trainings on strategic analysis, planning and process and personnel management. During the period of 1996 - 2004 worked in big international companies in the marketing field. The accumulated client-concerned work experience helps to understand better Client's goals and direct the research group to the optimal research decisions and practically useful and applicable recommendations output based on the research results.
