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	Research background (The most important premises of the research)
	Goals and objectives (Key issues to be resolved)
	Geography (Regions to cover)
	Methodology (Client’s preferences or suggested by MAGRAM MR)
	Sample size and quotas (Client’s preferences or suggested by MAGRAM MR)
	Target audience (TA profile, what audience to be covered by the research)
	Timeframes (Deadlines for reporting if any)
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