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Project Types
While doing our job we make use of the most effective business-goals solutions: potential market niche identification, new product development, brand positioning or re-positioning, market capacity evaluation, data collection and analysis regarding competitive brands within categories (consumption, awareness, consumption adherence), collection and analysis of data concerning places and frequency of purchases as well as consumer motivation, creation of target audience portrait for concrete products and many others.
We carry out all types of research throughout Russia (encompasing more than 90% of the territory) as well as FSU and Baltic countries. Our data pool is enhanced by experience of polling rural population and inhabitants of cities numbering 50-100 thousand, 100-500 thousand, more than 500 thousands and cities with one million or more inhabitants. Additionally, we lead a number of international projects in Eastern European countries.
Studied audience segments:
- Business-to-consumer
- Business-to-business
Types of projects:
- Research of consumer usages and attitudes towards a brand/product (Usage and Attitudes)
- Market Segmentation
- Determination of psychographic features, lifestyle and values of target audience (Lifestyle and Values Research)
- Brand Tracking
- Brand Health
- Ad Campaign Efficiency Tracking
- New Product Development aspects
- Image Evaluation
- Concept Test
- Ad Test
- Pack Test
- Name Test
- Product Test
- Price Test
- BTL shares Concept Test
- BTL shares Efficiency Evaluation
- Customer Satisfaction Evaluation
- Staff Conformity to Corporate Standards
- Store and Price Check
- Deep motivation research
- Marketing mix analysis
- Company inner research
- Mystery shopping
Research dedicated to different markets and industry branches:
- Automotives
- Finance & Insurance
- FMCG
- Non-food, DIY, malls
- Alcohol & Tobacco
- Durables
- IT & Communications
- Furniture and DIY
- Industrial Researches
- Cosmetics
- Medicine and Pharmaceutics
- Fitness
- Marketing and Advertising
- Oil & Gas
- Realty (including mortgages)
- Mass Media
- HoReCa
- Hotels and Tourism
- Teens LifeStyle
- Training services
