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Research Methods
Qualitative Research Methods:
- Mini-groups (4-6 respondents)
- Standard focus-groups (8 respondents)
- Enhanced focus-groups (10 respondents)
- Prolonged focus-groups
- In-depth interviews (20-60 minutes)
- "Family" focus-groups children and adults including
- Expert interviews
- Double- triple interviews
- Ethnography
- Workshop
Quantitative Research Methods:
- Face-to-face interviews, comprising:
o Street interviews o In-home interviews
o Hall-testing
- Phone-based interviews
- CATI - Computer Assisted Telephone Interviewing
- E-mail-based Researches
Life is always subject to mathematical patterns and exceptions do nothing but justify rules. While analyzing quantitative data, we make use of following statistics methods: comparison of average amounts, factor, regressing, cluster, conjoint and correlation analysis. We always insure our research data are precise and adequate. And as thoughts cannot themselves guarantee getting the result we therefore developed a set of measures against unpredictable situations.
While conducting qualitative research:
Field Department recruits follow the rule – “1 recruiter- 1 respondent”
- Respondents are to be checked by means of OIROM database which contains all the information about them and therefore prevents their repeat participation in focus-groups discussions.
- Back-up respondents are recruited– at least 150% of the target sample size.
- Second Screening – screening is fulfilled by field department manager.
- Supervisor’s preliminary control– all phone-questioned respondents are to conform to established criteria (Client’s presence is possible)
- At minimum 2 back-up respondents are in reserve replace “problematic” participants while focus-groups are being conducted.
Quantitative Research include:
- Piloting of all questionnaires (at minimum, 2-3 pilot interviews)
- Training interviewers by real-situation simulation
- Checking, at minimum, 25% of questionnaires (questionnaires provided by middle level interviewers are checked 100%)
- Interview control by staff supervisor
- Route-guide compliance control by staff supervisor
- Repeated questionnaire completion during a check interview
- Random second data entry for 50% of questionnaires enabling to control the accuracy of data entry (at least 50% of questionnaires for each operator).
- As a rule, first 2-4 questionnaires for each interviewer are to be considered pilot and are not used in further analysis.
