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Case Studies
Cosmopolitan
Data collection for the section "All the truth".
In 2008 Cosmopolitan Russia introduced a new section "All the Truth". According to the editor's idea, the section contains statistic data, received as the result of the target audience survey. This information collection and analysis need caused the search for a research partner. With the advantage of a rich resource of repondents, MAGRAM MR experts offered an effective way to the set goal which was to collect the data within the projects being realised at the same time. The datum published in Cosmopolitan since march 2008 is the result of successful colląboration.
MTV Russia Movie Awards and MTV Russia Music Awards
Annual MTV Russian Awards ceremonies.
Any ceremony cannot go without data collection and public opinion analysis. It is on the basis of the obtained data that at first following certain categories contest nominees panel is formed and finally winners are designated. Announcement of winners and award handing is made during the ceremony. To collect and analyze in the most effective way such a great deal of information MTV turned to MAGRAM MR Company.
The Company specialists worked out a research methodology which aims at determination of major nominees for the Award ceremony.
The researches are conducted by means of a street survey method. Respondents fill in questionnaires specially designed for this research by MAGRAM MR Specialists. Afterwards the questionnaires are thoroughly checked and analyzed.
MAGRAM MR and MTV successfully cooperate since 2005.
