What We Are

MAGRAM MARKET RESEARCH – A Research Company operating in the Russian market since 1997. MAGRAM MR Orientation – market research of any complexity based on the Client’s needs; the methodology for each research project is developed in compliance with Client’s specific requirements.

 

• Member of OIROM (Russian Association of Market & Public Opinion Research  Professionals)

 

The Company’s resource capacity allow us to simultaneously carry out up to 50 projects.

Our geographical scope covers the Russian Federation territory, FSU and Baltic countries. Apart from this the Company coordinates its foreign partners’ projects in Russia. We also conduct seminars in key higher education institutes within Moscow in which students intensively apply MAGRAM MR specialists’ experience.

 

Throughout its 10-year experience the researchers of the agency performed thousands of polls, mall-intercepts, focus-groups, pervasive interviews and other research. Our Clients continue to include the largest Russian companies, international Fortune 500 corporations and private enterprises.

 

We specialize in individually-tailored research of any kind, including ad hoc methodology established in compliance with the individual Client’s objectives. Unlike panel research, ad hoc projects are completely oriented around the Client’s goals. The implementation of such projects is often connected with developing specialized methods and combining standard research practices. Such an approach is highly efficient: making use of standard research techniques allows us to gleen additional information quickly.

 

One of our essential objectives is growth. That is why we constantly deepen, enhance and perfect our Products and Services. Parlaying our database and experience, we managed to establish the following area of focus: Auto (auto industry), Medicus (pharmaceutical market), Finance & Insurance (banking and insurance), Media & Advertology (mass media and advertising) and others. We created a proprietary knowledge center – a knowledge-accumulating system which is helpful in understanding Client’s goals in the context of the market deapth and competitive environment as well as in offering the best variants, including the project cost. The development of our products boasts similar levels of growth as well as our continued partnering with industry specialist to join the MAGRAM MR team. We take pride in our team members esteem, professionalism and individuality, assist in their on-going refinement and are constantly engaged in the on-going training and education of our employees.

 

While discussing a future research project with our Client we always pay attention to what business goals toward which the research aims. And if our client’s solution requires the application of other instruments, we will be first to tell them. That is why we do not research just for the benefit of research but get the data necessary to make the relevant business decisions. Our office is situated in the very center of Moscow and we are proud of the fact that our Company is equipped with the most advanced “focus-laboratories” and other tools necessary for effective market research.